01 ยท Email
Email Kit
Reusable rules, components, and templates for LVL Nine email. Built for support updates, service notices, onboarding, billing, security alerts, product updates, and useful non-sales communication.
Core rule: email should reduce uncertainty. Say what happened, what LVL Nine is doing, what the reader needs to do, and when they will hear from us again.
Transactional vs non-transactional
Purpose
Operational message needed to deliver a service, protect an account, confirm an action, or update an existing support relationship.
Brand, educational, promotional, relationship-building, product news, service awareness, or sales-led communication.
Examples
Ticket updates, password reset, MFA setup, security alert, invoice, incident update, onboarding task, maintenance notice.
Newsletter, case study, event invite, security tips, service launch, reactivation, customer education, referral ask.
Consent
Sent because the recipient needs the information. Do not add marketing content just because the email will be opened.
Send only where consent or a valid marketing basis exists. Include preference and unsubscribe handling.
Tone
Plain, calm, specific, action-led. No excitement, no sales language, no padding.
Still plain and useful. Warmer and more editorial, but never hype-led or corporate.
CTA
One practical next step. If there is nothing to do, say that clearly.
One useful next action: read, reply, book, learn, review, or update preferences.
Email family map
SupportSecurityIncidentOnboardingBillingMaintenanceNewsletterEducationProduct updateService launchEventReactivation